Community Relations Efforts Of Nike Inc. Essay - 2154 Words

Isuri Rajapaksa Dr. Quinn Case Studies 12th December’16 Title: Community Relations for NIKE Author: Isuri Rajapaksa Faculty Sponsor: Katrina J. Quinn Abstract: This case study examines the community relations efforts of Nike Inc. This project gives an overview of the company and shows how the community relations programs can be developed globally. It also consists of the comparison between Nike and Toms. Finally this case study also includes and insight on an interview, suggestions and an evaluation. Nike is a multinational corporation founded by Phil Knight and Bill Bowerman in 1964. Nike produces, markets and sells athletic footwear, apparel and other accessories. Even though they have a great reputation with their products, Nike is not seen as a good corporate citizen. Nike does not have enough campaigns that they do globally, especially in Asia after allegedly being accused of Violating Labour Laws in 1996. Nike was involved in Child labour. The only active campaign they have running globally is the â€Å"Active Schools† Campaign. There are many strategies and tactics that Nike could use to build back their reputation and regain the consumer base they lost when this issue started. With the large social media platforms Nike has, They are able to show the campaigns that they do and the causes that they believe in. Toms being a smaller company compared to Nike, do so much more for the community- they have many corporate social responsibility programs. Nike stillShow MoreRelatedNike Business Analysis Essay1378 Words   |  6 Pagesleading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, â€Å"the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products†. Therefore, Nike must â€Å"respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories,Read MoreThe Sustainability Strategy of Nike Company Essay2748 Words   |  11 PagesIntroduction and the objective of the study Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athleticRead MoreEssay on Against Sweatshops1143 Words   |  5 Pagesfactories have little in common with sweatshops in the original sense, detractors describe them as such and claim that there are negative environmental and health impacts (such as pollution and birth defects, respectively) on workers and the local community. Various groups support or embody the anti-sweatshop movement today. The National Labor Committee brought sweatshops into the mainstream media in the 1990s when it exposed the use of sweatshop and child labor to sew Kathie Lee Giffords Wal-MartRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficialRead MoreThe Nature Of Modern Corporations1351 Words   |  6 PagesNorth American corporations such as Nike Inc., Coca-Cola Co. and Sears Co and the increasing awareness of the harm many of these corporations are causing both locally and nationally. The Corporation pleads it’s viewers to recognize lack of social responsibility, and hold modern corporation’s accountable for their actions (Bansal). Noam Chomsky describes the corporation as designed by law to be only concerned for their stock holder as opposed to the community it serves (The Corporation). As corporationsRead MoreNike Strategy Analysis12215 Words   |  49 Pagesp.30 Strategic Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.33 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.38 LIST OF EXHIBITS 1. Sales Trends Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.5 2. Net Income Trends Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.5 3. Nike Board of Directors Table†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.11 4. Table of Key Financial Ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.22 5. Net Income Trend Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..p.24 6. Primary Strategic Match Position Chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Read MoreStrategic Analysis of Nike8813 Words   |  36 Pages------------------------------------------------- ------------------------------------------------- CONTENTS 1. Introduction 4 2.1. Vision amp; Mission 4 2.2. Company Portfolio 4 2.3. Nike Value Chain 6 2. Environment Analysis 3.4. Remote Environment Scan 7 3.5. Industry Environment Scan 10 3.6. Business Environment Analysis 11 Read MoreStrategic Analysis of Nike Inc12147 Words   |  49 PagesPositionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.30 Strategic PlanÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.33 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.38 LIST OF EXHIBITS Sales Trends GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.5 Net Income Trends GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.5 Nike Board of Directors TableÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.11 Table of Key Financial RatiosÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.22 Net Income Trend GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…..p.24 Primary Strategic Match Position ChartÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.30 IndustryRead MoreWhat Is Csr? to What Extent Is There a Business Case for Csr?2114 Words   |  9 Pagesmeaning of what is CSR. As McWilliams, Siegel and Wright (2006) believed, CSR refers to the enterprise bears legal responsibility to the shareholders and make profits at the same time. Furthermore, it has to be responsible for employees, consumers, community and environment. With the economic and social progress, the enterprise is not only responsible for profit, but also to the environment, and bearing corresponding social responsibility. For these reasons, it is argued that first of all, the enterprisesRead MoreBusiness Ethics of Nike Inc.5528 Words   |  23 Pageshas various responsibilities to look upon to, such as to shareholders, employees and the community. Therefore, by embracing this positive concept of ethics as part of the business operation, it will ensure the business is in conducive to success, develop and profitability for the long term wise. In this report, based on the requirement given, I have chosen Nike Inc. as the topic of the discussion. Nike Inc. is the world leading company merchant of athletic shoes, sportswear and sports gear based

Use Of Magic, Spells, Creatures And Magical Devices

Throughout the Harry Potter series you are introduced to many forms of magic, spells, creatures and magical devices. One of the very first devices used in the series appears in the first book and is one of the main components to the book and a driving role in the plot even giving the book a title. That device is the Philosopher’s stone, also known as the Sorcerer’s stone. An extraordinary alchemist in the wizarding world and long-time friend of Albus Dumbledore, Nicolas Flame, created the stone. The stone is used to create the Elixir of Life potion. When someone drinks the Elixir of Life their life is extended however long they want as long as they keep taking the potion before its effects wear off. The potion can also reincarnate a dead†¦show more content†¦They include: Hagrid’s three-headed dog which protected the trap door to the chamber; Devil’s snare created by Professor Sprout; flying keys that were charmed by Flitwick; Professor McGonagall ’s life-size game of chess; the Mirror of Erised, which was put there by Dumbledore; Snipe’s potion riddle; and the troll which attacks Hermione in the bathroom brought in by Professor Quirrell. All seven creatures or enchantments work to protect the stone from Voldemort. However, throughout the year, Harry, Hermione, and Ron become suspicious of Snape and think that he is going to try and steal the treasured stone. Acting on their suspicions the three friends get past the seven complications Harry ends up having to duel Lord Voldemort and Professor Quirrell, who Voldemort was actually using to get to the stone. Harry defeats them both, Quirrell’s life is lost and Lord Voldemort is diminished from this world again. After the battle Dumbledore and Nicolas Flamel decide to destroy the stone so that Voldemort could not get ahold of it at a later date. Since the stone is what was keeping Nicolas Flamel and his wife alive, they both ended up dying with the destructio n of the stone. Like many other aspects of the Potter series, the Philosopher’s Stone has many political links. The most evident display of political styles seen in the stone is perfectionism. The stone’s main uses are for

Sunliner Monte Carlo

Questions: 1. What are the key features of the Sunliner Monte Carlo Campervan? 2. How do you rate the Sunliner Monte Carlo Campervan? 3. What are your desired goals? 4. What is your planning for the same? 5. How much are you investing to capitalize on the set target? 6. What all will be the changes in coming future? 7. What are your expectations from the market with these changes? 8. Do you have any technique to mitigate the loss if so happens in the coming future with the proposed plan? Answer: 1. The Sunliner Monte Carlo Campervan is a motorhomes flagship model range that has created a buzz in the recent past in Melbourne due to the striking features they have. The campervan offers a variety of exclusive and stylish layouts hat are based on the Iveco and Isuzu chassis. This motorhome is built with the fiberglass composite Thermo Tough structure that is nicely molded at the rear ends and the front. It offers a single slide-out behind the cabin of the driver. The roof mounted side bars are very interesting whose main reason can be related to aesthetics. Seitz double glazed acrylic windows provide natural light and enable air flow at the time of driving. One of the deluxe features is the outdoor slide-out kitchen that is fully equipped. It provides all the essentials for relaxing. One can find a number of external storage apart from the kitchen bins placed externally. Coming to the weight it can withstand maximally, the motorhome has a maximum load capacity 1500 kilograms. It can thus be stated that the capacity of the motorhome is quite generous. However, it may lead to carrying of unnecessary gear at times (sunliner.com.au 2017). 2. The Sunliner Monte Carlo Campervan has an average rating of 3 out of 5 from user review (productreview.com.au. 2017). Some of the reviews have been very positive response and has praised the Sunliner Monte Carlo Campervan to a great extent. The good rating is due to the comforts of home, well-built structure. The team at Sunliner Monte Carlo Campervan has been helpful, and their readiness to help out users has earned them the good reputation. However, some of the disadvantages of the campervan have been identified as electrical teething issues and inappropriate fittings that have contributed towards the low rating. 3. The desired goal is to make the perfect vehicle for adventurers to travel across the country. The objective of this high-class campervan is to provide the users with a fine experience through a provision for personalizing it as per the individual needs (Imotorhome.com.au 2013). 4. The company plans to incorporate all the latest features in this motorhomes through better craftsmanship, innovation and fine finish. The key concern in this regard would be to maintain a proper balance between robustness and comfort as both are required at an equal level when one is traveling. Customer reviews would be considered while bringing in these changes as it is their needs that are to be addressed (australianmotorhomes.com.au 2017). 5. The company plans to make a high investment for implementing all possible technologies for enhancing the customer experience in comparison to the present situation (iMotorhome 2016). 6. Certain changes are expected to be emerging in the functioning and style of the campervans. The main aspects that are to face changes include the driver seat, capacity to carry luggage and other means of increasing living free space within the van (iMotorhome 2016). 7. It is expected that the advancements proposed would increase the sales of the products and give a tough competition for securing the top position in its category amongst other competitors (iMotorhome 2016). 8. There is an absence of a strong strategy for mitigation of the loss in case such situation is faced in the near future as it is hoped that positive response would come out of the proposed plan (iMotorhome 2016). References iMotorhome, 2016.iMotorhome, [online] (93). Available at: https://issuu.com/imotorhome/docs/issue_93_imotorhome_emagazine_-_16_ [Accessed 18 Jan. 2017]. australianmotorhomes.com.au. 2017.Sunliner Motorhomes. [online] Available at: https://www.australianmotorhomes.com.au/rv-manufacturers/sunliner-motorhomes [Accessed 18 Jan. 2017]. Imotorhome.com.au. 2013.Sunliner Monte Carlo. [online] Available at: https://www.imotorhome.com.au/app-articles/sunliner-monte-carlo [Accessed 18 Jan. 2017]. ProductReview.com.au. 2017.Sunliner Monte Carlo. [online] Available at: https://www.productreview.com.au/p/sunliner-monte-carlo.html [Accessed 18 Jan. 2017]. Sunliner.com.au. 2017.MONTE CARLO Sunliner Monte Carlo the best luxury motor home in Australia - Sunliner RV. [online] Available at: https://www.sunliner.com.au/our-range/motorhomes/monte-carlo [Accessed 18 Jan. 2017].

The Book That I Chose To Read Is The Pits By Lesley Howarth. This Bo E

The book that I chose to read is ?The Pits? by Lesley Howarth. This book is about the ghost of a Caveman who is living with an Archaeologist and his daughter. The Archaeologist is studying the time and place where the caveman once lived. The Archaeologist's daughter found a man in the ice that was one of the caveman's friends. In this story, the Caveman is remembering what his life was like back when he was living and he tells the life story of his friend whose body they discovered. The Caveman's name is Broddy Brodson and he had three sisters. Broddy was a member of a tribe called the Axes. Broddy lived with his family on a plateau and he had to provide for his family because his father had basically gone crazy. Broddy's mother was sick with gang green in her leg. She could not move very well so there was no way that she could collect food for the family. The place where they lived was called Mended Vision, this was because there was a magical water there that could instantly heal any sight problems. One day Broddy accidentally stole something form one of his friends and he could not explain to him what happened. Broddy was ashamed, so he ran and joined a rebel tribe called the Pits. They called themselves the Pits because they lived in the sand pits down by a lake. The sand pits originally belonged to the Axes, but the Pits stole them. Therefore, the Pits And the Axes were at war. The sand pits was a crucial area because they were an abundant source of food and water. Soon after Broddy joined the Pits. his mother died and he went back to the Axes to help support his family. While he was gone, his friend that he had accidentally stolen from, Argos, had been taking care of his family. The winter began to get very harsh, and after a battle with the Pits, Broddy decided to take his family and take them over a mountain. Climbing the mountain had always been a dream of Broddy's because he thaught that there would be a better life on the other side. Broddy's friend Arf had gotten wounded in the last battle and he died while climbing the mountain. This was the body that the Archaeologist's daughter had discovered. I chose to discuss the characters in my story. The main character, Broddy, was a brave and strong young boy who went through many tough times in his lifetime. Broddy was forced to take care of his family at a very young age because of his mother's illness and his father was strung out on birch gum, a kind of harmful tobacco. One day broddy discovered a stash of valuables and he traded them for some other things without knowing they belonged to his friend Argos. When Argos found out that Broddy stole them, he got very angry and that's when Broddy left his tribe. The Axes taught Broddy to not care about anyone else but himself. It was hard for Broddy to be a part of the Pits, especially since they were at war with his home tribe. Things were never the same between Broddy and Argos even after Broddy returned to the Axes. I did not agree with Broddy's decision to join the Pits, I think he should have tried to explain to Argos what had happened with his possessions. Argos was a very big and strong character who was sort of like a big brother to Broddy's family. Argos was also a member of the Axes. He was a very good leader and even went hunting in the extreme winter to find food for Broddy and his family. The only thing I did not like about Argos was that he never really gave Broddy a chance to fully explain what had happened with the items he found that belonged to Argos. Another character was Arf who portrayed as an unintelligent ogre. Arf was not really part of the Axes because the Axes did not want him in their tribe. They did allow him to become part of their tribe when he became friends with the Pits because they wanted him to spy on the Pits. Arf was accepted more as the story went on and especially after they discovered that he had some sort of Psychic ability. There were two important characters that were sort of