Community Relations Efforts Of Nike Inc. Essay - 2154 Words

Isuri Rajapaksa Dr. Quinn Case Studies 12th December’16 Title: Community Relations for NIKE Author: Isuri Rajapaksa Faculty Sponsor: Katrina J. Quinn Abstract: This case study examines the community relations efforts of Nike Inc. This project gives an overview of the company and shows how the community relations programs can be developed globally. It also consists of the comparison between Nike and Toms. Finally this case study also includes and insight on an interview, suggestions and an evaluation. Nike is a multinational corporation founded by Phil Knight and Bill Bowerman in 1964. Nike produces, markets and sells athletic footwear, apparel and other accessories. Even though they have a great reputation with their products, Nike is not seen as a good corporate citizen. Nike does not have enough campaigns that they do globally, especially in Asia after allegedly being accused of Violating Labour Laws in 1996. Nike was involved in Child labour. The only active campaign they have running globally is the â€Å"Active Schools† Campaign. There are many strategies and tactics that Nike could use to build back their reputation and regain the consumer base they lost when this issue started. With the large social media platforms Nike has, They are able to show the campaigns that they do and the causes that they believe in. Toms being a smaller company compared to Nike, do so much more for the community- they have many corporate social responsibility programs. Nike stillShow MoreRelatedNike Business Analysis Essay1378 Words   |  6 Pagesleading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, â€Å"the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products†. Therefore, Nike must â€Å"respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories,Read MoreThe Sustainability Strategy of Nike Company Essay2748 Words   |  11 PagesIntroduction and the objective of the study Nike is one of the biggest footwear and apparel manufacturing companies in the word. The company came into existence in 1964 by Bill Boweman and Phil Knight and named it as the Blue Ribbon Sports. The company changed the name to Nike, which is Greek word meaning victory, in 1972 after producing a good brand of shoes that became popular among the athletes (NIKE, Inc., 2001). Since then, the company has been successful, dominating the world market of athleticRead MoreEssay on Against Sweatshops1143 Words   |  5 Pagesfactories have little in common with sweatshops in the original sense, detractors describe them as such and claim that there are negative environmental and health impacts (such as pollution and birth defects, respectively) on workers and the local community. Various groups support or embody the anti-sweatshop movement today. The National Labor Committee brought sweatshops into the mainstream media in the 1990s when it exposed the use of sweatshop and child labor to sew Kathie Lee Giffords Wal-MartRead MoreNike Intergrated Marketing Communication Plan3554 Words   |  15 PagesIntegrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. 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As corporationsRead MoreNike Strategy Analysis12215 Words   |  49 Pagesp.30 Strategic Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.33 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.38 LIST OF EXHIBITS 1. Sales Trends Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.5 2. Net Income Trends Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.5 3. Nike Board of Directors Table†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.11 4. Table of Key Financial Ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.22 5. Net Income Trend Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..p.24 6. Primary Strategic Match Position Chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Read MoreStrategic Analysis of Nike8813 Words   |  36 Pages------------------------------------------------- ------------------------------------------------- CONTENTS 1. Introduction 4 2.1. Vision amp; Mission 4 2.2. Company Portfolio 4 2.3. Nike Value Chain 6 2. Environment Analysis 3.4. Remote Environment Scan 7 3.5. Industry Environment Scan 10 3.6. Business Environment Analysis 11 Read MoreStrategic Analysis of Nike Inc12147 Words   |  49 PagesPositionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.30 Strategic PlanÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.33 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.38 LIST OF EXHIBITS Sales Trends GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.5 Net Income Trends GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.5 Nike Board of Directors TableÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.11 Table of Key Financial RatiosÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...p.22 Net Income Trend GraphÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…..p.24 Primary Strategic Match Position ChartÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.30 IndustryRead MoreWhat Is Csr? to What Extent Is There a Business Case for Csr?2114 Words   |  9 Pagesmeaning of what is CSR. As McWilliams, Siegel and Wright (2006) believed, CSR refers to the enterprise bears legal responsibility to the shareholders and make profits at the same time. Furthermore, it has to be responsible for employees, consumers, community and environment. With the economic and social progress, the enterprise is not only responsible for profit, but also to the environment, and bearing corresponding social responsibility. For these reasons, it is argued that first of all, the enterprisesRead MoreBusiness Ethics of Nike Inc.5528 Words   |  23 Pageshas various responsibilities to look upon to, such as to shareholders, employees and the community. Therefore, by embracing this positive concept of ethics as part of the business operation, it will ensure the business is in conducive to success, develop and profitability for the long term wise. In this report, based on the requirement given, I have chosen Nike Inc. as the topic of the discussion. Nike Inc. is the world leading company merchant of athletic shoes, sportswear and sports gear based

Use Of Magic, Spells, Creatures And Magical Devices

Throughout the Harry Potter series you are introduced to many forms of magic, spells, creatures and magical devices. One of the very first devices used in the series appears in the first book and is one of the main components to the book and a driving role in the plot even giving the book a title. That device is the Philosopher’s stone, also known as the Sorcerer’s stone. An extraordinary alchemist in the wizarding world and long-time friend of Albus Dumbledore, Nicolas Flame, created the stone. The stone is used to create the Elixir of Life potion. When someone drinks the Elixir of Life their life is extended however long they want as long as they keep taking the potion before its effects wear off. The potion can also reincarnate a dead†¦show more content†¦They include: Hagrid’s three-headed dog which protected the trap door to the chamber; Devil’s snare created by Professor Sprout; flying keys that were charmed by Flitwick; Professor McGonagall ’s life-size game of chess; the Mirror of Erised, which was put there by Dumbledore; Snipe’s potion riddle; and the troll which attacks Hermione in the bathroom brought in by Professor Quirrell. All seven creatures or enchantments work to protect the stone from Voldemort. However, throughout the year, Harry, Hermione, and Ron become suspicious of Snape and think that he is going to try and steal the treasured stone. Acting on their suspicions the three friends get past the seven complications Harry ends up having to duel Lord Voldemort and Professor Quirrell, who Voldemort was actually using to get to the stone. Harry defeats them both, Quirrell’s life is lost and Lord Voldemort is diminished from this world again. After the battle Dumbledore and Nicolas Flamel decide to destroy the stone so that Voldemort could not get ahold of it at a later date. Since the stone is what was keeping Nicolas Flamel and his wife alive, they both ended up dying with the destructio n of the stone. Like many other aspects of the Potter series, the Philosopher’s Stone has many political links. The most evident display of political styles seen in the stone is perfectionism. The stone’s main uses are for

Sunliner Monte Carlo

Questions: 1. What are the key features of the Sunliner Monte Carlo Campervan? 2. How do you rate the Sunliner Monte Carlo Campervan? 3. What are your desired goals? 4. What is your planning for the same? 5. How much are you investing to capitalize on the set target? 6. What all will be the changes in coming future? 7. What are your expectations from the market with these changes? 8. Do you have any technique to mitigate the loss if so happens in the coming future with the proposed plan? Answer: 1. The Sunliner Monte Carlo Campervan is a motorhomes flagship model range that has created a buzz in the recent past in Melbourne due to the striking features they have. The campervan offers a variety of exclusive and stylish layouts hat are based on the Iveco and Isuzu chassis. This motorhome is built with the fiberglass composite Thermo Tough structure that is nicely molded at the rear ends and the front. It offers a single slide-out behind the cabin of the driver. The roof mounted side bars are very interesting whose main reason can be related to aesthetics. Seitz double glazed acrylic windows provide natural light and enable air flow at the time of driving. One of the deluxe features is the outdoor slide-out kitchen that is fully equipped. It provides all the essentials for relaxing. One can find a number of external storage apart from the kitchen bins placed externally. Coming to the weight it can withstand maximally, the motorhome has a maximum load capacity 1500 kilograms. It can thus be stated that the capacity of the motorhome is quite generous. However, it may lead to carrying of unnecessary gear at times (sunliner.com.au 2017). 2. The Sunliner Monte Carlo Campervan has an average rating of 3 out of 5 from user review (productreview.com.au. 2017). Some of the reviews have been very positive response and has praised the Sunliner Monte Carlo Campervan to a great extent. The good rating is due to the comforts of home, well-built structure. The team at Sunliner Monte Carlo Campervan has been helpful, and their readiness to help out users has earned them the good reputation. However, some of the disadvantages of the campervan have been identified as electrical teething issues and inappropriate fittings that have contributed towards the low rating. 3. The desired goal is to make the perfect vehicle for adventurers to travel across the country. The objective of this high-class campervan is to provide the users with a fine experience through a provision for personalizing it as per the individual needs (Imotorhome.com.au 2013). 4. The company plans to incorporate all the latest features in this motorhomes through better craftsmanship, innovation and fine finish. The key concern in this regard would be to maintain a proper balance between robustness and comfort as both are required at an equal level when one is traveling. Customer reviews would be considered while bringing in these changes as it is their needs that are to be addressed (australianmotorhomes.com.au 2017). 5. The company plans to make a high investment for implementing all possible technologies for enhancing the customer experience in comparison to the present situation (iMotorhome 2016). 6. Certain changes are expected to be emerging in the functioning and style of the campervans. The main aspects that are to face changes include the driver seat, capacity to carry luggage and other means of increasing living free space within the van (iMotorhome 2016). 7. It is expected that the advancements proposed would increase the sales of the products and give a tough competition for securing the top position in its category amongst other competitors (iMotorhome 2016). 8. There is an absence of a strong strategy for mitigation of the loss in case such situation is faced in the near future as it is hoped that positive response would come out of the proposed plan (iMotorhome 2016). References iMotorhome, 2016.iMotorhome, [online] (93). Available at: https://issuu.com/imotorhome/docs/issue_93_imotorhome_emagazine_-_16_ [Accessed 18 Jan. 2017]. australianmotorhomes.com.au. 2017.Sunliner Motorhomes. [online] Available at: https://www.australianmotorhomes.com.au/rv-manufacturers/sunliner-motorhomes [Accessed 18 Jan. 2017]. Imotorhome.com.au. 2013.Sunliner Monte Carlo. [online] Available at: https://www.imotorhome.com.au/app-articles/sunliner-monte-carlo [Accessed 18 Jan. 2017]. ProductReview.com.au. 2017.Sunliner Monte Carlo. [online] Available at: https://www.productreview.com.au/p/sunliner-monte-carlo.html [Accessed 18 Jan. 2017]. Sunliner.com.au. 2017.MONTE CARLO Sunliner Monte Carlo the best luxury motor home in Australia - Sunliner RV. [online] Available at: https://www.sunliner.com.au/our-range/motorhomes/monte-carlo [Accessed 18 Jan. 2017].

The Book That I Chose To Read Is The Pits By Lesley Howarth. This Bo E

The book that I chose to read is ?The Pits? by Lesley Howarth. This book is about the ghost of a Caveman who is living with an Archaeologist and his daughter. The Archaeologist is studying the time and place where the caveman once lived. The Archaeologist's daughter found a man in the ice that was one of the caveman's friends. In this story, the Caveman is remembering what his life was like back when he was living and he tells the life story of his friend whose body they discovered. The Caveman's name is Broddy Brodson and he had three sisters. Broddy was a member of a tribe called the Axes. Broddy lived with his family on a plateau and he had to provide for his family because his father had basically gone crazy. Broddy's mother was sick with gang green in her leg. She could not move very well so there was no way that she could collect food for the family. The place where they lived was called Mended Vision, this was because there was a magical water there that could instantly heal any sight problems. One day Broddy accidentally stole something form one of his friends and he could not explain to him what happened. Broddy was ashamed, so he ran and joined a rebel tribe called the Pits. They called themselves the Pits because they lived in the sand pits down by a lake. The sand pits originally belonged to the Axes, but the Pits stole them. Therefore, the Pits And the Axes were at war. The sand pits was a crucial area because they were an abundant source of food and water. Soon after Broddy joined the Pits. his mother died and he went back to the Axes to help support his family. While he was gone, his friend that he had accidentally stolen from, Argos, had been taking care of his family. The winter began to get very harsh, and after a battle with the Pits, Broddy decided to take his family and take them over a mountain. Climbing the mountain had always been a dream of Broddy's because he thaught that there would be a better life on the other side. Broddy's friend Arf had gotten wounded in the last battle and he died while climbing the mountain. This was the body that the Archaeologist's daughter had discovered. I chose to discuss the characters in my story. The main character, Broddy, was a brave and strong young boy who went through many tough times in his lifetime. Broddy was forced to take care of his family at a very young age because of his mother's illness and his father was strung out on birch gum, a kind of harmful tobacco. One day broddy discovered a stash of valuables and he traded them for some other things without knowing they belonged to his friend Argos. When Argos found out that Broddy stole them, he got very angry and that's when Broddy left his tribe. The Axes taught Broddy to not care about anyone else but himself. It was hard for Broddy to be a part of the Pits, especially since they were at war with his home tribe. Things were never the same between Broddy and Argos even after Broddy returned to the Axes. I did not agree with Broddy's decision to join the Pits, I think he should have tried to explain to Argos what had happened with his possessions. Argos was a very big and strong character who was sort of like a big brother to Broddy's family. Argos was also a member of the Axes. He was a very good leader and even went hunting in the extreme winter to find food for Broddy and his family. The only thing I did not like about Argos was that he never really gave Broddy a chance to fully explain what had happened with the items he found that belonged to Argos. Another character was Arf who portrayed as an unintelligent ogre. Arf was not really part of the Axes because the Axes did not want him in their tribe. They did allow him to become part of their tribe when he became friends with the Pits because they wanted him to spy on the Pits. Arf was accepted more as the story went on and especially after they discovered that he had some sort of Psychic ability. There were two important characters that were sort of

The Revisionist Western essays

The Revisionist Western essays In the late Sixties and early seventies, there was a revisionist movement in Hollywood. This revision of genres included the western genre. In this essay, I will analyze the differences between the classic Western, and the revisionist westerns. The movies which are considered to be revisionist westerns that I will be reviewing are the following: Butch Cassidy and the Sundance Kid, McCabe and Mrs. Miller, Unforgiven, and Dead Man; Two of which were created during the movement, and three of which were create more recently. In order to analyze these revisionist westerns, we must be able to compare them to the classic western. The classic western has certain attributes which allow them to be classified as a classic western. Of these themes, I will analyze the difference in approach between the classic and revisionist western. These themes include: The classic western was a story of a hero (a white male), who in the end always prevailed over the bad guys. The hero most likely possessed an exceptional ability with a gun, and would use this ability to fight for good, which would most likely be helping the weaker individuals of society defend themselves and their land from the villains or bad guys. The hero is brave, honorable, and valiant. Violence was a large theme in the classic western. Glorified gunfights were present in almost all of the original westerns. It seemed the only way to solve conflict in these movies was to out-shoot the enemy. Gunfights were not exactly realistic and always heroic as the hero always came out on top. Women in the classical westerns were depicted as weak individuals who were second to the men in society. Rarely was a woman a main character in the films, and if she was, she was shown to be weak, holding the man back, trying to tie the man down. Women in the classic western were The resolution to most of the classic westerns was simple and the hero would defeat the ...

Demetri Martins Humorous Quotes on Life

Demetri Martin's Humorous Quotes on Life Demetri Martin has a relaxed demeanor. You just have to listen to him for a few seconds before you fall off your chair, laughing. Demetri is a gifted artist, but how is he best described? A comic musician? A comic actor? A writer? Now, thats a bundle of talent.   Food If you have a pear-shaped body, you should not wear pear-colored clothes or act juicy. My friend had a burrito. The next day he said, That burrito did not agree with me. I was like, Was the disagreement over whether or not youd have diarrhea? Let me guess who won. I tried to reason with it, I insisted, you know. I was like, I wanna go outside, I like these pants, but the burrito had his way. I like fruit baskets because it gives you the ability to mail someone a piece of fruit without appearing insane. Like, if someone just mailed you an apple youd be like Huh? What the hell is this? but if its in a fruit basket youre like, This is nice! I was making  pancakes  the other day and a fly flew into the kitchen. And thats when I realized that a spatula is a lot like a fly swatter. And a crushed fly is a lot like a blueberry. And a roommate is a lot like a fly eater. I feel stupid when I write the word banana. Its  like, how many  nas  are on this thing? Cause Im like Bana ... keep going. Bananana  ... damn. Word Play I noticed that there are no B batteries. I think thats to avoid confusion, cause if there were you wouldnt know if someone was stuttering. Yes, hello Id like some B-batteries. What kind? B-batteries. What kind? B-batteries! and D-batteries thats hard for foreigners. Yes, I would like de batteries. I think its interesting that cologne rhymes with alone. Saying Im sorry is the same as saying I apologize. Except at a funeral. Some jokes are short and elegant, like a mathematical proof or a midget in a ball gown. I like when good things happen to me, but I wait two weeks to tell anyone because I like to use the word fortnight. I like video games, but theyre really violent. Id like to play a  video game  where you help the people who were shot in all the other games. Itd be called Really Busy Hospital. I went into  a clothes  store and a lady came up to me and said, if you need anything, Im Jill. Ive never met anyone with a conditional identity before. The digital camera is a great invention because it allows us to reminisce. Instantly. I love women, but I feel like you cant trust some of them. Some of them are liars, you know? Like I was in the park and I met this girl, she was cute and she had a dog. And I went up to her; we started talking. She told me her dogs name. Then I said, Does he bite? She said, No. And I said, Oh yeah? Then how does he eat? Liar. A quick way to start a conversation is to say something like Whats your favorite color? A quick way to end a conversation is to say something like Whats your favorite color ...  person? I was on the street. This guy waved to me, and he came up to me and said, Im sorry, I thought you were someone else. And I said, I am. Sort of is such a harmless thing to say ... sort of. Its just a filler. Sort of ... it doesnt really mean anything. But after certain things, sort of means everything. Like ... after I love you ... or Youre going to live .. or Its a boy! I wonder what the word for dots looks like in Braille. Birthdays I wrapped my Christmas presents early this year, but I used the wrong paper. See, the paper I used said Happy Birthday  on it. I didnt want to waste it so I just wrote Jesus on it. It was my  friends birthday  and I was mad at him, so I sent him a card. It said  happy birthday, but I put quotes around the word Happy... sarcastic birthday, douche bag. Everything Else I like parties, but I dont like pinatas because the pinata promotes violence against flamboyant animals. Hey, theres a donkey with some pizzazz. Lets kick its ass. What Im trying to say is, dont make the same Halloween costume mistake that I did. Employee of the month is a good example of how somebody can be both a winner and a loser at the same time. I think that when you get dressed in the morning, sometimes youre really making a decision about your behavior for the day. Like if you put on flip-flops, youre saying: Hope I dont get chased today. Be nice to people in sneakers. My plumbing is all screwed up. Because it turns out, I do not own a garbage disposal. A lot of people dont like bumper stickers. I dont mind bumper stickers. To me, a bumper sticker is a shortcut. Its like a little sign that says Hey, lets never hang out. A drunk driver is very dangerous. So is a drunk backseat driver if hes persuasive. Dude, make a left. Those are trees. Trust me. If I have to move up in a building, I choose the elevator over the escalator. Because one time I was riding the escalator and I tripped. I fell down the stairs for an hour and a half. I used to play sports. Then I realized you can buy trophies. Now Im good at everything.

Managing Contention for Shared Resources on Multicore Processors Case Study - 1

Managing Contention for Shared Resources on Multicore Processors - Case Study Example As a result, they ran a group of applications on different schedules, paired differently such that each application had the opportunity to pair with the other applications. They ran each possible schedule in the same memory domain rather than as an individual entity. In doing this they managed to attain the actual degradation of each bench mark while sharing the same memory domain as another bench mark. They then compared the actual best schedule with the estimated best schedule, that is they compared the degradation of the estimated best schedule in relation to the actual best one. They concluded that high-rate-miss applications should not be combined with low-rate-miss applications. Zhuravlev et al.(2) adds that previous works meant to improve thread performance in multicore systems was based on cache contention as it was assumed that it was the main, if not the only cause of performance degradation. They also state that (Zhuravlev et al. 20) "in this context cache contention is suffering extra cache misses because its co-runner (threads running on cores that share the same LLC) bring their own data into the LLC evicting the data of others." As stated by (Federova et al. 45) when a thread requests a cache line that doesnt exist, then a cache miss is registered, and a new cache line must be allocated. Chandra, Guo, Kim and Salihin (nd, p1) indicate that the sharing of a cache by threads in multicore processors is important to prevent redundancy. However, when several threads share the same cache, they compete for the available cache space. The sharing of cache space isnt uniform and therefore, the performance of those threads that access less cache space is greatly reduced. Federova et al. (32) have throughout the analysis aim to prove that the best formula to avoid contention in multicore processor systems is by building a contention-aware scheduler. They state that assigning applications to cores depending on the best possible schedule, may

Investigation of the effect of the balanced scorecard on the Dissertation

Investigation of the effect of the balanced scorecard on the performance of the for profit organisations - Dissertation Example The researcher states that it is important to first understand and comprehend the basic concept of balanced scorecard before investigating its impact on the performance of the organisations. The balanced scorecard provides a new and changed approach towards the management of the performance of the organisation. It is important to manage, monitor, and control the organisational performance in order to make sure that the organisation is able to accomplish the objectives, vision, and mission defined by the top management. There have been several research studies in order to understand the implementation of the balanced scorecard in effective and efficient manner. The research study will be beneficial for the business analysts and organisations who are looking for the methods and techniques for successful implementation of the balanced scorecard strategic tool in order to manage the overall performance. The method of balanced scorecard allows the organisation in the process of identifyin g the issues with the previous strategic management tools being used and provides the organisation with clear definition of the objects and elements which should be measured and monitored. This in turn allows the organisation to accomplish the main financial objectives. The main motivation or encouragement behind the research study is to explore the effectiveness of the balanced scorecard in the process of increasing the overall performance and profits of the organisation. The approach of balanced scorecard has been gaining rapid popularity and is being used by several organisations as a strategic management tool.... The approach of balanced scorecard has been gaining rapid popularity and is being used by several organisations as a strategic management tool (Geuser, Mooraj, and Oyon, 2009). Hence, it is important to understand the factors which influence the successful implementation of the balanced scorecard. In this way, organisations will be able to use the balanced scorecard in effective and efficient manner and will avoid any pitfalls and negative implications. 1.5. Aim and Objectives of the Research Study: The main aim behind this research study is: ‘to explore the effect of the balanced scorecard on the performance of the for profit organisations’. The objectives which will be tried to fulfill by the research study are as follow: To explore the advantages and benefits of balanced scorecard for the organisations. To investigate the relationship between the implementation of the balanced scorecard and the performance of the organisation. To identify the differences in the perfor mance of the organisation which have implemented balanced scorecard and the performance of the organisation which have not implemented balanced scorecard. 2. LITERATURE REVIEW: 2.1. Overview of Balanced Scorecard: A balanced scorecard is a tool utilised in an organisation to integrate their objectives, strategy and performance. This tool is unique as it can be used as a performance-measurement system, a strategic management system and a communication system. A balanced scorecard integrates each business activity of an organisation with its organisational strategy, and assesses the performance of each business activity in achieving a strategic goal (Cardinaels, Paula, and Veen-Dirks, 2010). This in term helps the

The Future of Books Essay Example for Free

The Future of Books Essay The past decade has seen the unparalleled development of electronic devices. And the subversive popularity of e-books plays a crucial role in this process. Nowadays, it’s quite common to see a portable iPad instead of piles of heavy books in a teenager’s backpack. An increasing number of people prefer to tap on screens rather than turn paper pages. Because of this mounting craze, some people anticipate that with the looming momentum e-books will ultimately take the place of traditional print books and dominate the market, which has stirred up a heated debate. From my point of view, I really doubt such a pessimistic judgment of the outlook of paper books. People have been using paper books for thousands of years. In gratitude to paper books for initiating us into the world of knowledge, we have formed a deep-rooted attachment to them, which stays on inwardly all the while. So it’s hardly feasible to abandon this habit radically. Actually, paper books have already become a part of reading itself. How can you let those ardent readers who will go through fire and water for paper books give up the smell of ink and the touch of papers? Nevertheless, those manufacturers salivating over prospects for e-books keep telling us there are a sizable number of advantages in order to plunge customers into the craze and boost sales. But if you consider their recommendations carefully, you can uncover that e-books are not completely ideal choices. Firstly, they say that e-books are much cheaper. Apparently, they make no mention of the fact that e-readers are expensive. What’s more, let’s take iPad as an example. Apple Inc has already shipped three generations of iPad. So a lot of consumers keep trading up almost annually regardless of the high price, which amounts to a waste of money to some extent. Secondly, some people say that e-books own better portability. In most cases, however, we only need to carry one or two books with us, which is not that inconvenient. On the contrary, e-readers can be targets of theft and batteries are readily dead, which will afflict users a lot. But traditional books are devoid of these problems. Last but not least, there are really too many distractions on e-readers, which may make us sink into other entertainments and use e-readers secondarily for reading, not to mention its harm to our eyesight. All in all, I believe with the craze simmering down, people will smell the coffee and find that e-books cannot hold a candle to paper books in many ways and make their sensible decisions by choice. E-books won’t emulate traditional books and take charge of the whole market. We won’t pine for the passing golden age of traditional books in that they will be always there waiting for us.

Who Is Raising the Children? Essay -- essays research papers

Who Is Raising the Children?   Ã‚  Ã‚  Ã‚  Ã‚  Children are no longer being raised by effective positive influences. Most parents don't have sufficient time to spend with their kids because of economic realities. They are relying on other resources to be positive figures. As well as parents, educators also lack the time and resources to positively influence students in their care. This lack of guidance is resulting in a generation of children without a sense of proper behavior and morale.   Ã‚  Ã‚  Ã‚  Ã‚  Most parents are forced to limit the amount of time they can spend with their children. Our economy may be the largest factor that separates parents from their kids. In single parent homes, the parent often has to work two jobs to support their family. Even when children are living with two parents, often both must work full time jobs. By simply trying to achieve minimal income, parents don't have enough time to dedicate strictly to their children.   Ã‚  Ã‚  Ã‚  Ã‚  Parents are having to rely on other resources to develop their child's mind. All too often, television has become the new baby-sitter for today's youth. This generation of children is watching more hours per day than any generation before it. In order to achieve higher ratings and a larger audience, television is pushing the limits of behavior and morality. When children are left with television as their main influence, a child does not receive a proper sense of reality. Th...

Who benefits from take over resistance tactics

Who benefits from take over resistance tactics? According to the finance literature, a takeover is a process whereby a firm acquires another firm, resulting in a change of the controlling interest of the acquired firm. Takeovers can occur through acquisitions, proxy contests and going-private transactions. They can be friendly when the management of the target firm is receptive to the bidder offer or they can be hostile when target firm managers resist takeover attempts by using defensive tactics. According to Ross et al (2010), takeovers can result in change of firm policies, layoffs, terminations, or overhaul of business operations.To analyze who benefits from a takeover resistance tactic, we should first examine the reasons or motivations of the defensive tactic by target firm managers. According to Ruback (1987), managers resist takeovers for the following reasons: Managers believe that firm has hidden values, this is due to the private information they have about the firms futur e prospects that is not available to the public and when managers assess the takeover bid by comparing the offer price with what they believe is the fair value of the firm (incorporating the private information) and the offer price turns out to be less, managers will oppose the offer.Managers believe the resistance will increase offer price, therefore, their attempt to resist slows the bid and create opportunity to an increase of the tender offer as the bidder after an initial unsuccessful friend offer, tries to buy through a tender offer and if not successful, try the auction for the firm. According to Ruback (1983) cited in Ruback (1987), the final offer price exceeded the initial offer price by 23% in 48 competitive tender offers between 1962-81.Managers may want to preserve their Jobs and positions, especially when they are ware that the bidder intends to replace the target firm's management. Target firm managers use a variety of defensive tactics to avoid takeovers, from alteri ng the terms of directors where managers amend charters of the firm to make takeovers more difficult; golden parachutes related to severance packages payable to managers in the event of takeover, increasing the cost of acquisition; poison pills provision that are deterrent to the acquirer diluting for example the acquirers share in the firm.Other tactics after the company in in play include greenmail and standstill agreement, white knight and white squire, recapitalization and repurchases where managers issue debt to repurchase shares aising the market share price, making it less attractive to the bidder; exclusionary self-tenders and asset restructuring. These tactics are built by management for self- protection reasons, being severe, (blocking takeovers) or soft tactics with no substantial impact on the offer price.However, empirical evidence shows that although manager's defensive tactics may sometime rarely shareholders by increasing wealth, in general, these tactics do not have a positive impact in the share price of the target firm. According to DeAnglelo and Rice (1983) cited in Ruback (1987. p56-57), they found no evidence of share price reaction to adoption of orporate charters amendment when analyzing 53 firms using staggered boards as well as the ettect ot super majority provision. Ho ( 6) cited in Ruback 7), tound no evidence of existence of abnormal return for a sample of 23 poison pills.This conclusion is also consistent with findings of Kidder, Peabody and Company for a sample of 167 poison pills where no stock price change was observed. Evidence by Dann and DeAngelo (1983) proves that there is a negative stock price reaction with the use of standstill agreements by -4% whereas, greenmails, cause a negative stock reaction of -3%. Dann and DeAngelo (1986) cited in Ruback (1987), analyzed 20 transactions where they found that acquisitions and divestitures, reduce by 2% the share price of the target firm. In general, empirical evidence supports the idea that manager's defensive tactics are harmful to the target firm value.For example, Bates et al (2012) reported that Microsoft Corporation offered USD 47 billion to Yahoo in 2008, a premium above 60% however; this offer was rejected by Yahoo executives. Following Microsoft's withdrawal of the acquisition bid, Yahoo's shares dropped by 1 5%; the CEO of Yahoo was later replaced for this costly and selfish behavior. According to Bradley et al (1988) cited in Devos (2009), companies merge to benefit from synergies. For a sample of 236 successful tender offers from 1963-1884, they noted that the equity value for the combined firms increased by 7,4% in average.Synergy is when the combined firm value exceeds the value of the acquirer and acquired firm before the acquisition. Therefore, synergy is attached to the incremental cash flows, coming from revenue enhancement, cost reduction, tax gains and reduced capital requirements. According to Brealey (2003), acquisitions can happen in th ree basic forms, merger or consolidation, acquisition of stock and cquisition of assets. The merger is the incorporation of assets and liabilities of one firm by another and the acquirer maintains its name whereas the acquired firm ceases to exist.The main advantage of this method over others rely on the minimum costs incurred on mergers as they do not require the transfer of title deed of individual assets of the acquired firm to the acquiring firm which is costly provided that the merger is approved. In addition, in the transfer of assets form according to Ross et al (2010), minority shareholders often cause problems to the majority shareholders. The acquisition of stock as we saw above, can be costly to the bidder because of the defensive tactics used by the target firm managers as an attempt to avoid the takeover.Therefore, the outcome aimed by the acquiring firm may not be achieved as the tender price may be pushed us, above the real market value of the acquired firm.

Jane Eyre Is a Romantic Novel

Jane Eyre can easily be classified as a romantic novel. The term â€Å"romantic† usually brings to mind images of love , however, it is much more than that. It is filled with emotion and freedom and can also be seen as the main conflict of the narrative because that is what the characters central struggles evolve around which is why â€Å"Jane Eyre† which can easily be classified as a romantic novel. Throughout the novel romance can be portrayed in many ways such as Berthas acts of arson. She is known as the â€Å"madwoman in the attic† and put Mr Rochester through â€Å"hideous and degrading agonies† as she went against Victorian morals and commited adultery.This act of madness cause Jane to save Mr Rochester, and when Jane extinguishes the literal flames it can be seen as a metaphor for the new ones she is about to kindle with Rochester. Berthas arson symbolizes her using the power of sexuality to destroy Rochester’s home however she has unintenti ally opened a new chapter of love in his life. Sharing the secret of the fire brings them both closer and their increased closeness causes Mr Rochester’s romantic feelings towards Jane to grow, finally resulting in him proposing to Jane adding to the romantic element of the plot.When Jane learns that Mr Rochester is already married she has to make the difficult decision of wether to leave him and her life at thornfield behind or not. Mrs Fairfax clearly warns Jane of the disagreements she is bound to have with Rochester when she explains to her â€Å"Gentlemen in his station are not accustomed to marrying their governesses†. Jane wishing to uphold the common life of a governess does not make her love Mr Rochester any less but it does create dangerous tension between them.The tense atmosphere now created may possibly contribute to Jane’s choice to run away from Thornfield which we see later in the story is the path she needed to choose in order to live the life s he longed for with Mr Rochester. On the other hand, her decision may not have been made on the terms that it was morally wrong in society to be with a married man, the motive behind it was more likely to be based on her own emotions and love for Rochester. â€Å"My hand moved towards the lock: I caught it back and glided on†, this conveys that Jane had powerful feelings for Rochester and could not commit to a man who could not fully commit to her.She has let her heart over rule her mind and the stubborn tone here highlights that Jane knows she is making the right decision as her emotions always benefit her. This intensity of emotions conveys that â€Å"Jane Eyre† can be easily classified as a romantic novel. The decision to leave Mr Rochester adds to the romantic element of the novel as it leads Jane down a path that will have her make decisions that will majorly effect her outcome in life and love. As she moves on to Moor house and meets St. John, he proposes to marry her as she would make the perfect wife for the missionary life that he leads.The entire reason this shocking marriage is proposed is because St. John firmly thinks that â€Å"God and nature intended for a missionary’s wife†. This occurs only because St. John notices that Jane fits the role of a missionary wife and a wife would aid him in pursuing his ultimate goal, to live the common life of a missionary. He does not take Janes feelings into consideration and she refuses this lifestyle. The lifestyles of a governess, missionary, and member of high society cause conflicts that have a meaningful effect on the romantic plot of Jane Eyre. Furthermore like St.John, Jane’s heart belongs to someone else and she uses harsh imagery to project her emotions and refer to him as â€Å"a stranger – unsympathizing alien† and refuses this proposal. Women in the 18th century were expected to marry in order to make something of themselve’s as they had no oth er role to play in society, so some may have considered this refusal foolish as Jane would have to live a life of solitude and become an outcast. However, Jane’s refusal of a secure and exciting life causes her to follow her heart and once again persue her beloved Mr Rochester which is a crucial part of the romantic plot.The consequence of the romantic idea of following your emotions evokes changes in Jane’s life that effects the entire plot of the story, highlight that â€Å"Jane Eyre† can be easily classified as a romantic novel. Overall it is the romantic elements that Bronte uses such as the power of emotions and moral conflicts that causes â€Å"Jane Eyre† to be classified as a romantic novel. They effect the path in which Jane takes and are crucial to the romantic plot of the story which makes the novel unique to others.

Truman Quoted essays

Truman Quoted essays If you cant stand the heat, get out of the kitchen, is one of Harry S. Trumans most famous quote. Historians have long debated whether or not this quote applied to Truman himself during his lifetime between 1884 and 1972. The quote means that if a person cannot tolerate the pressures of a particular situation, then this person should remove himself from that situation. Using political, diplomatic, and cultural examples from Trumans own life, this quote can be confirmed. In 1945, Truman became the 33rd president of the United States while World War II was taking place. Being the president of the United States is very difficult especially in times of war. Truman, like other presidents, was immensely pressured by the country to perform contradicting actions. He had to decided difficult questions such as whether or not to support South Korea. Some of his cabinet members also pressured him to use the atomic bomb in Japan to end the war while others argued against killing hundreds of thousands of civilians. Truman was politically prepared for the job. By serving two terms as the president he proved that he could stay in the kitchen. The Republicans also pressured Truman, as it is common for one political party to antagonize the other party in a political battle. The Republicans spread lies and rumors and made damaging propaganda to ruin Trumans reputation. Truman withstood this abyss of political pressures throughout his career and proved that he could s tand the heat. In 1950, communist forces from North Korea invaded South Korea while Truman was the president. South Korea had been an ally of the United States since the World War II. The United States had army bases located in that country. The country was torn between the decisions of whether or not to support their ally country Korea. There was a chance that if the United States defended Korea, the Soviet Union would support North Korea...

Create a Website Link From a MySQL Database With PHP

Create a Website Link From a MySQL Database With PHP Often people new to working with databases  are able to fetch the information they need and echo it onto a page, but then they struggle with figuring out how to link the results for use on a website. This is a simple process in which you echo the appropriate HTML and call the URL in the middle of it.  You can use PHP to connect to and manipulate databases. The most popular database system used with PHP is MySQL. Together, PHP and MySQL are cross-platform. Create a Link From a MySQL Database With PHP In this example, you fetch an array and assign it to $info, and one of the fields holds email addresses. while($info mysql_fetch_array( $data )) { Print $info[name] . ; Print Note that this code called .$info[email] twice- once to display the email and once to be used in the link. The actual href linking code is placed around the information using print or echo and separated with dots. Here is another example using a web address and website name. while($info mysql_fetch_array( $data )) { Print .$info[sitetitle] . ; } Again you first print the. The URL generated with this code can be used on your website to provide a link to the information contained in the MySQL database.

Recycling in Australia and China Essay Example | Topics and Well Written Essays - 1000 words

Recycling in Australia and China - Essay Example In fact, many Chinese people are relying on garbage and unwanted materials in order to make both ends meet everyday (Jazeera, 2010). The ultimate goal of China is to create a big industry for its recycling industry, but Australia is more into regulating the balance flow of its materials economy. One important distinction between Australia’s recycling industry and China’s can be depicted in their major objectives towards their recycling programme. Both of these countries seek to optimise the full advantage of the proper handling of waste materials that in return will help sustain their economy. As a result, common to their strategy when it comes to their varying recycling programme is their goal to achieve economic sustainability. In Australia for instance, the Australian Council of Recycling (ACOR) seeks to achieve efficient, sustainable materials economy. Part of this organisation’s function is to help the government addressed society’s internal issues to wards the handling of their waste materials. In China, there is a remarkable recycling market. ... y Unlike Australia, China is still in its infancy stage when it comes to organising its entire recycling industry that is why it needs to come up with relevant incentives and motivating forces to influence the stakeholders (Mo et al., 2009). Australia is highly organised when it comes to its implementation process on its recycling programme. This is due to various collaborations of its stakeholders which eventually have resulted to positive support and impact on its entire recycling industry. Remarkably, unlike China, Australia has become so focus with sufficient time to concentrate on specific objectives. For instance, to ensure maximisation of recovery and re-use, copper and zinc recycling in Australia are targeted to reach in their discard flow by about â€Å"105% and 155% to 150 Gg Cu/year and 145 Gg Zn/year† (Beers and Graeded, 2007). Furthermore, upstream and downstream sorting of residues is an integral part of Australia’s policy instrument for recycling. Part of this is to manage wood waste which has â€Å"taken a large amount of landfill space† and is said to contribute to â€Å"global warming as the process of decomposition takes place resulting to the emission of carbon dioxide and methane gases† (Taylor et al., 2009). These clearly indicate that Australia has clear and specific goals in its overall plan for its recycling strategy. In addition, there were â€Å"Industry-led initiatives collaborating with national government: Australia’s National Packaging Covenant ensures market for new materials recovered from recycling; Aluminum can industry helps encourage the community for recycling by paying people for using aluminum cans delivered to the centre; drumMuster helps to initiate collection of empty, cleaned and non-returnable crop protection and animal health

Assigment 3-1 Assignment Example | Topics and Well Written Essays - 250 words

Assigment 3-1 - Assignment Example However, from 1971 through 1984 the trend began to change. Over the period from 1984 to 2005, production of grain declined by more than 7% according to Chiras. (Chiras, 2009) As per the estimates by the Food and Agriculture Organization of United Nations, mean intake in calories per person rose over the period from 1961 to 2008. The number of persons that are chronically undernourished declined from around 918 million in the year 1970 to 852 million in the year 2005. (Miller and Spoolman, 2008) In 2009, according to World Food Programme, approximately more than one billion people are chronically hungry. (wfp.org, 2009) In this globe, there is enough food for everybody. Hunger persists, though. The reason why hunger continues to cripple the globe can be attributed to two things. Firstly, people cannot afford to purchase the available food. Secondly, most people cannot access the available food. (Forbes, 2009) Undernourishment may be evident when few vital nutrients are consumed or using them in a more rapid manner than they are replaced. Consequences may differ in teenagers, children, and adults. For instance; it can cause death to anybody, inadequate intake if proteins can cause Kwashiorkor in infants or Marasmus if there is inadequate intake of all nutrients in infants. Poor diet refers to malnutrition and it occurs when the human body does not get enough minerals, vitamins and other nutrients. The ramifications of poor diet range from death, to many other diseases (like goiter due to lack of iodine minerals and to obesity due to over-nutrition). Overeating may be taken to refer to over-nourishment and it relates to taking excess of essential nutrients and not having or taking enough exercise. Consequences may be many; from the negative effect on body senses like taste, sight or even smell to obesity. (Gilman,

Survival and Positive Growth during an Economic Downturn Assignment

Survival and Positive Growth during an Economic Downturn - Assignment Example This study will evaluate and arrive at a consensus regarding each of the financial aspects to provide a plan that will help the organization survive during a depression or recession and lead to a positive growth. It is therefore aimed at providing inputs from the financial perspective of business during the economic downturn. The idea of providing inputs or making changes and venturing into new arenas in terms of cost efficiency and management are discussed as they are the need of the hour. The whole economic system functions on the money supply in the market, and this supply is facilitated by the various business enterprises that are the backbone of every economy. To begin with, let us get acquainted with the "Great Depression of the 1930's" and the current economic downturn. The Great Depression was the worldwide economic downturns that lead to widespread poverty and unemployment as businesses failed. Though the exact cause of the Great Depression is unknown, it began with the Stoc k market crash by the end of 1929. A normal change in the business cycle that becomes a short recession can lead to a depression. During the 'The great depression' the construction industry came to a stunning halt in many countries with prices of crops falling by almost 60%, leading to widespread unemployment, as these sectors have few alternative employment options. However, the economy started showing signs of recovery during early 1933 and the economy stabilized thereafter leaving potential room for the growth of the business. A report about recession where the Former US Federal Reserve Chairman Alan Greenspan commented "the current global recession will "surely be the longest and deepest" since the 1930s and more government rescue funds are needed to stabilize the U.S. financial system."To stabilize the American banking system and restore normal lending, additional TARP funds will be required," Greenspan said in a speech to the Economic Club of New York. The U.S. Treasury's Trou bled Asset Relief Program designed to help bail out banks has been partially successful". The current recession too had the stock markets crashing with the heavy downturn in the construction industry segment. Greenspan further comments "a housing recovery is a necessary condition for the end of the financial crisis, and said that "the prospect of stable home prices remains many months in the future." The effect of this economic downturn is the huge cut down on spending by corporate houses leading to widespread unemployment. According to the Forbes Digital Company "Working capital management" means a "managerial accounting strategy focusing on maintaining efficient levels of both components of working capital, current assets and current liabilities, in respect to each other. Working capital management ensures a company has sufficient cash flow in order to meet its short-term debt obligations and operating expenses." It is only in the implementation of an effective working capital man agement can companies see the return on investment and better earnings.

Swiss Style Typography History

Swiss Style Typography History What is it a good graphic design? Good graphic design or typography is like a taste. Hallmark of the taste rests in sensitivity, from feelings. Every one has a different taste, but it is indispensable for everyone. Graphic design works on an equal basis. We are not born with the right taste as well as there are no born masters of graphic design. All of them have to be every of them self educated. Perfect graphic consist of many elements, as a result of harmony. This magazine traces the growth of the good graphic design. It depicts not only the growth, but also a designers who formed the style, the people and ideas that influenced them and the following generations who were attracted to Swiss graphic design. This progressive, radical movement Swiss style also known as an International style, was originated in Switzerland in the 1920s . This style became famous because of very talented Swiss graphic designers. It emerged from Russian s Constructivism, Germany s De Stijl and Dadaism. The International Typographic Style, or Swiss Style, refers to the graphic design movement that evolved in Switzerland during the 1950s. Emphasizing clarity of information, the International Style propagated an aesthetic of objective photography in place of illustration; asymmetrical arrangement of elements on a modular grid system; sans-serif typography such as Akzidenz Grotesk; and flush left, ragged right configuration of text. Admired for its simple, clean, factual, and highly structured approach to organizing and presenting information. The magazine is divided into three parts. Part One shows the origins of the Swiss style, general information about the style, political and social influences. The following part represents the central figures in this movement and the New typography.6 swiss style In the post war period, modern design began more significant with development of industrialized society. Switzerland bacame an appropriate site for growth of an International style, by means of the country s position in the centre of Europe and its political neutrality. However, Swiss style started to grow in after the First World War in Europe. Henry van de Velde (1863 1957) was a famous Belgian architect and designer. He was also one of the most successful and important practitioners of the Art Nouveau style. He was known as the first Art Nouveau artist to work in an abstract style and developed the concept of the union of form and function. His idea was to bring art to industry. Van de Velde was the main graphic designer who influenced young Swiss designers. He was one of the founders of the decorative arts school of Weimar. This school was later called the Bauhaus. In 1907 he designed the new building of The School of Arts and Crafts and became the first director of this school. Among the teachers there were Russian, Wassily Kandinsky, Swiss Paul Klee and Johannes Itten. Young Swiss graphic designers attracted the school and many of them studied at the Bauhaus. The influence from the Bauhaus was apparent in Max Bill (1908 1994) and Theo Ballmer (1902 1965) works. Max Bill, a painter belonging to the Concrete Art movement in Z rich applied mathematical systems for the organization of space to his graphic design work. Another style which had an effect for the growth of an International style was Constructivism. Constructivism art refers to the optimistic, non-representational relief construction, sculpture, kinetics and painting. The artists did not believe in abstract ideas, rather they tried to link art with concrete and tangible ideas. Constructivist art is committed to complete abstraction with a devotion to modernity, where themes are often geometric, experimental and rarely emotional. El Lissitzky (1890 1941) was the main represetatives of Russian Constructivism. He brought a New Typography and photomontage to Switzerland. Lissitzky attended to the fundamental transformation of perception of literature. From acoustic percept of the past became visible words. Optical character of the new typography was defined in his bo ok from 1923. His work greatly influenced the Swiss style. Not only Wassily Kandinsky and Paul Klle who were teachers at Bauhaus, but also L szl Moholo Nagy (1895 1946) had notable position there. He had similar visual conception as Lissitzky. He was oriented in interaction of photography and text. Moholo Nagy perceived photography like an objective representation which can rescue obscurdity of words. He brought typography to question, he defined a new revolutionary idea typofoto combination of typography and photographic images.It is an objective form of representation based at princip of communication. Both of these movements influenced a new directions of art and development of graphic design. A book of modern graphic design Gefesselter Blick (Captured Glance) was published in Stuttgard in 1930. It was Sponzored by the Swiss Werkbund s Advertising Designers Circle. Design from 1920s publications were displayed in the book.. The book was edited by architects Heinz Rasch and Bodo Rasch. They rounded up a work of twenty six artists of the avant garde. Most of them were Germans (Werner Graef), three Swiss (Otto Baumberger, Max Bill and Walter Cylian), two Dutch (Paul Schutema, Piet Zwart), Russian (El Lissitzky), and Czech (Karel Teige). Even though, the Swiss were influenced by many styles, their own style became unique.Gefesselter Blick displays the origins and growth of the Swiss style. 8 swiss style In the first part of the magazine we introduced the origins and problems of the Swiss style in Graphic design. In this part we will mention the main artists, designers and propagonists of this movement. Ernst Keller (1931 2006) the father of Swiss design, was a graphic designer, artist and teacher. From 1918 and for four decades onward Keller taught a professional course in graphic design at the Kunstgewerbeschule Z rich (The Zurich School of Design) rejecting the notion of style in favor of design solutions derived from content. Keller was the most important single influence on the development of Swiss graphic design. The economically drawn images and inventive lettering of his posters designed in the 1920s and early 1930s made an important contribution to Modernism. He mentored Armin Hofmann (fig. 1), Emil Ruder, and Joseph-Muller Brockman, all of whom were important figures in what became the International Typographic Style. Significance of the International Typographic Style has been unfairly reduced to the aesthetic preferences evident in the outcomes of work by designers identified with the movement. To recognize its substance one needs to study the specifics of its origin roo ted in the curriculum developed at the Basel School of Design. One of the important figures of origins of the Swiss style was also Theo Ballmer (1902 1965). He was a designer, photographer and teacher. Ballmer studied at Bauhaus and at Kunstgewerbeschule in Zurich. He is known for his political posters and exhibitions, using only simple images and lettering (fig. 4). Otto Baumberger (1889 1961) was one of the first Swiss who can be correctly described as a poster designer. He designed more than two hundred posters, which helped to modernize the style. In its variety, Baumberger s work embodies and exemplifies the history of Swiss poster art in the first half of the twentieth century, as the painterly artist poster gradually evolved toward graphically oriented corporate design. Max Bill was another Swiss graphic artist, industrial designer, architect, sculptor, and painter, primarily important for his sophisticated, disciplined advertising designs. He studied at the Bauhaus until late 1920 s when he moved to Zurich where he became a teacher and prime member of the Allianz group of graphic designers. Max Bill belonging to the Concrete Art movement in Z rich applied mathematical systems for the organization of space to his graphic design work. Herbert Matter was a pioneer in the use of photomontage. His talented use of type earned him great international acclamation (fig.5). After working for the Swiss National Tourist Office and Swiss resorts he moved to the United States in 1936 and started teaching Photography at Yale University in 1952.12 swiss style was a leading German graphic designer who also exerted a strong influence on the Swiss school. Johannes Tzschichhold (Jan Tschichold) was born as a son of a Leipzig lettering artist and sign printer Franz Tzschichhold and his wife Maria Zapff, in April 1902. His father s profession gave him an early introduction to the many forms of written scripts. Young Tschichold often helped his father and also attended a printing museum in the Buchgewerbehaus (Book Industry Building) which were in the town. Consequently he had knowledges of typography from early age. Despite of his parents ideas, to have their son a professional art teacher, he decided to be educated as a lettering artist. While he studied (from 1919 to 1921) with Walter Tiemann, director of the Staatliche Akademie fur graphische Kunste und Buchgewerbe (Academy for Graphic Arts and Book production), he also attended courses in printmaking and bookbinding. Tschichold supported his education of the books of Edward Johnston (Calligraphy, Ornamental Script and Applied Script) and Rudolf von Larisch (Study in Ornamental Writin g) and created a number of calligraphic writings. Before leaving for Bauhas from 1921 to 1923 he worked in Leipzig as an assistant in teaching courses of calligraphy at the Academy. In 1923 he became a freelance designer in Leipzig. In the same year he visited Bauhaus exhibition and influenced by the modern artists and designers Wassily Kandinsky (1866 1944) and L szl Moholo Nagy, he started to propagate a new visual thinking. It was an inversion in his actual life. Soon, he was also introduced to the work of the Dutch graphic designer Piet Zwart 13 swiss style Exhibition poster, 1937 While getting acquainted with work we can fall into deluge of varied geometrics and simple effects. This poster looks like an absolutely pure example of New Typography. The design is simple and arithmetical. Tschichold, J. (1927) Napoleon [Poster]15 swiss style (1885 1977), and the Russian constructivists El Lisstzky. He worked with an assymetric composition, geometric shapes, the use of photography instead of illustrations and sans serif typefaces (fig. 11). In the light of my knowledge, it was a juvenile opinion to consider the sans serif as the most suitable or even the most contemporary typeface. Jan Tschichold (Jong, Purvis, Le Coultre, Doubleday and Reichardt, 2008 : 19) Tschichold was so impressed by Soviet constructivism and Russian Revolution, that he changed his name to Iwan (or Ivan) Tschichold in 1923. Tschichold became an important figure in the new movement known as the New Typography. A first spectacular publication of these views, Elementare typographie (Elementary Typography) , appeared in a special October 1925 issue of the German magazine Typographische Mitteilungen (Typographic News). This was a kind of typographic manifest and caused an uproar in the world of design. In the book Tschichold described the new ideas on typographic design. Artists and designers had various opinion at the publication. Lissitzky was delighted at the beautiful brochure. The book was received well at the Bauhaus, but the German constructivis reacted critically. Nevertheless, the book had an impact on the future design. The second book The purpose of the New Typography is functionality. The purpose of any typography is communication (the means of which are visualized).This communication has to appear in the shortest, simplest and most compelling form. For typography to serve social purposes, the inner form of the material employed must arrange the content whereas the outer form must establish a relantionship between the different typographic means. Inner organization means using as few basic constituents as possible; typefaces, numbers, signs, l ines from the type cases, and the typessetter. In the modern world focused on optics, the precise picture, i.e. photography, must be considered as a basic constituent of the New Typography. (Jong, Purvis, Le Coultre, Doubleday and Reichardt, 2008 : 39)16 swiss style was the most important, Die neue Typographie (The New Typography) was published in 1928. This book explained the function and communication of the New Typography. The book was used as a handbook for printers and publishers and even at the Bauhaus. In a small A5 format he described a modern typography in a short essay. Tschichold inspired by the functional determination of Bauhaus, formulated the basics of the modern visual communication in which aesthetics of modern abstract art were combined together with requirements for legibility, simplicity and subject information. His manifest the New Typography reflected the dynamism of life time, preferences of precision and clarity of sensatial visual. He preferred objective resources as the sans serif and geometric typeface (Grotesk), assymetric composition and whitespace. His book was widely read and highly influential as a major step in modern ideals. The book became the bible of every young typesetter. From 1927 until 1933 Tschichold constituted the New Typography in Germany, Austria, Czechoslovakia, Switzerland and France. Because of the influence of the Nazis in 1933 Tschichold submitted his registration to the Munich Meiterschule, to assume a teaching position at the new Hohere Graphische Fachschule der Stadt Berlin (Berlin Higher Vocanional School for Graphic Arts). Although Tschichold had a post in Berlin, he changed his mind and decided that he would rather stay in Munich. After the Nazi victory in March 1933, Tschichold and his wife Edith were arrested and they were denounced as a Kulturbolshewist (cultural Bolshevists). Shortly after their arrest, they were released. Tschichold with Edith and their four year son immediately left Munich and on July 28, 1933 went to Basel in Switzerland. Their friend Hermann Kienzle, the director of the Allgemeine Gererbeschule (School of Arts and Crafts) in Basel, Poster for The Professional Photographer exhibition in Basel, 1938. A clear logic organization of the elements. The poster has geometrical structure, strict horizontal and vertical alignments. He used Akzidenz typeface (consended) and only lowercase. recommended Tschichold for a teaching post at the School of Arts and Crafts. Between 1933 and 1946, Tschichold produced numerous journal articles, in part due to financial pressure.Two years after he had moved to Switzerland, he published the most important book Typographische Gestaltung (Typographic Design). At this time he began to work with more traditional typefaces and layout arrangements. This book was not only about the New Typography but also about use of photography as a design component. According to Eskilson (2007:302) In this new book, Tschichold reiterated his support for the New Typography but also suggested that the assymetric, flush left layout was not only suitable design formula. Jan Tschichold was not only a typographer and a book designer. He was also poster designer. Before he left for Switzerland he had been makink posters for publishing houses or some film posters. But his first large commission was the poster for Phoebus Palast cinema in 1927. It was the largest cinema in Germany. He created for them posters, newspapers, advertisements and programs, we would called this as a corporate identity today. The other commisions were for the Volksverband fur Filmkunst (People s Association for Film Art), or The exhibition Das Internationale Plakat. A poster is a relatively independent area of graphic design, which is the most similar to creative art by using means of expression. The large format increases the effectiveness of communication of the poster. Tschichold tried to complete the primary concept by using of the principles of the New Typography, minimalism and whitespace. His posters are organized into vertical and horizontal fields. He often worked with geometrical structure, each element is in plan type, spacing, colour, and even the meaning. In the organization of the elements, meanings are connected. Tschichold s poster designs rank among the finest in the history of graphic design. His background in typography permitted him to achieve preeminence with minimal means while consistently maintaining elegance and a maximum of expression. In the post war period, Tschichold worked for Penguin Books in London (fig. 14, 15, 16). This London s publishing looked for the best typographer and offered designers from Europe. Penguin, The New Typography, in its concern to satisfy the needs of our own period and to make sure that every single piece of printing is in harmony with the present Jan Tschichold (Jong, Purvis, Le Coultre, Doubleday and Reichardt, 2008 : 133) founded in 1935, was the first commercially successful paperback book company in Britain. (Eskilson, 2007 : 314) Penguin Books publisher Allen Lane and the famous English book printer Oliver Simon were suprised by Jan Tschichold s work. Tschichold established a fixed set of typographic standards, the Penguin compositions rules. He installed strict typesetting rules and raised them to the formal level of the printing and publishing. These rules directed attention to next composition, indenting, punctuation marks, spelling, capitals, small capitals, italics, folios, figures, references, footnotes, make up, and the printing plays and poetry. (Jong, Purvis, Le Coultre, Doubleday and Reichardt, 2008 : 269 270) In the few years spent working in London, Tschichold gained much respect and was named an honorary member of the London Double Crown Club, a selective group of English typographers and printers.In 1949 Tschichold felt that his work in Penguin was completed, it was the reason why he returned back to Switzeland. Between 1950 and 1954 he was an independent typographer in Basel. In 1955 Tschichold took a position as typographer at the Hoffmann-La Roche company in Basel. Jan Tschichold died on August 11, 1974, in Locarno, Switzerland. Josef M ller-Brockmann was a Swiss graphic designer. One of the leading graphic and typographic designer since the 1950s. Josef Muller was born on 9 May, 1914, in Rapperswill, Switzerland. His father Christian M ller had a successful career. His company CH. M ller Baugeschaft (building firm), employed dozens of men from Rapperswill and workers from abroad. Unfortunately, Christiann died two yers after his son was born, on 24 August, 1916. Mother of Josef was Ida M ller Shmucki a strong, independent woman. After her husband s death she became a widow at the age of thirty two. She stayed alone with eight children. Josef s talent emerged at the age of fourteen when attending high school. His teacher recognized his natural 25 swiss style  aptitude for drawing. Because of his mother s financial situation, Josef could not study at college. His older brother Paul (firstborn) was sent to university, although he was not as talented as his younger brother. Then Josef continued developing his illustration skills himself. Later an enthusiastic teacher at the Rapperswil Middle School recommended that Muller apply for an apprenticeship as a photographic retoucher. (Purcell, 2006 : 16) Muller spent only one month in a local printer s office than he left. He felt a need to continue with his artistic desires. The period between the world wars strongly influenced M ller s development of art Tschichold s The New Typography and also the work of El Lissitzky or Otto Baumberger. M ller even advocated the opinion that Baumberger was the ingenious, unsurpassed master of large, often monumental, picture language with the minimum of illustrative and chromatic means he was the first and unsurpassed master of the objective informative poster. (Purcell, 2006 : 21) In 1931 M ller became an apprentice to the designer and advertising consultant of Alex Walter Diggelmann at Studio Diggelmann s Zurich offices. Although Josef M ller had the financial problem, in 1932 he was registered as a student at the University of Zurich and at the citys Kunstegewerbeschule. Josef went to the Keller s graphic class to ask him for entrance to the class. Nevertheless, Ernst Keller had a full class and threw him out. M ller was relentless and went to the school every day, and finally Keller allowed him to the course. The young student was delighted at the studies. He was interested in studies of painting, sculpture and design, anatomy, experiments in perpective, and studies of typography. In spite of that he was still unsure about his future direction. At the age of twenty M ller deemed advisable to establish himself, he would need to find a future work. At this time he replied to an offer to work as a designer for Mauser Seeds Ltd. to create a series of shop windows decorations. Josef M ller was convinced that his teachers Ernst Keller and Alfred Willimann strongly influenced him. In the era of World War II Josef M ller continued to work on the projects in Zurich, although he was a member of army. Because of the Switzerland position and its neutrality he was relatively calm. However, influenced by the anxienty about Naciz, influenced by the Swiss population isolated from the rest of the world he began to investigate his work in depth and sought of merits of the case. During this period M ller met the violinist Verena Brock mann, his future wife. Together with her father, Professor Dr. Heinrich Brockmann Jerosch and architect Johann Albert Freytag, he found a system of form and function. The products of graphic design are compromise between form and function, consequently analogous to architecture. The form would follows the function. So graphic design did not have only function to inform but also an education mission to cultivate an everyday life of person. During this period Josef married with Verena, he changed his name to M ller Brockmann. On 8 May 1945, M ller Brockmann, along with the rest of Europe, celebrated the end of war. (Purcell, 2006 : 51) Swiss designers reputedly confused graphic design and advertisement. Despite of the visual communication is closely associated with advertisement. Graphic design and advertisement are components of general questions for common visual communication. In the post war period M ller Brockmann focused on visual identity. For the first time he used advertisement for propagation of Hermes typewriter. Josef M ller Brockmann worked for Hermes for six years. The work for Hermes was influenced by surreal aesthetics as most of his work from this period for example Die Kleine Freiheit (small Munich theatre). As a young person I had no clear perception of my future I only knew that my professional career depended on my energy, self criticism, discipline, and permanent desire to learn. Josef Muller Brockmann (Purcell, 2006 : 11) Afterwards he switched the direction of his work and began to think about constructivism and international language. Nevertheless, instead of abstraction M ller Brockmann used to work with simplicity, geometric forms and to create a harmony of space similar to music. This harmony between art and music he firstly used in commission for the poster for concert of Johann Sebastian Bach in 1950. The same principle was consequently used for Zurich Tonhalle posters. (fig. 23, 25). This transitional style abstract shape or drawn illustration still evoked his influences than the international Swiss style. M ller Brockmann continued with work for Zurich Concert Hall for more than twenty five years. He has modernized his style in 1953 for exhibition poster titled Das Plakat (fig. 24). The commission consists of six posters, each one was a single letter of the exhibition title P , L , A , K , A , T . Each letter was given to different designers such as Hans Falk, Adolf Fl ckiger, and Celestino Piatti. M ller Brockmann made T , he underlined his illustration by using light. The title of the exhibition is in Akzidenz Grotesk typeface, placed in the highlited T. He used capital letters for both words of Das Plakat. Information about the opening times and dates are vertically down the main stroke. M ller Brockmann did not use only illustrations but he exposed these two images (illustrations) in the darkroom, photo its and retouched the protography. In 1952 he designed public signage for the Swiss Automobile Club Accidens Gauge. This Accident Gauge was installed on the Paradeplatz in Zurich, where it warned of the hazards of driving by presenting a numerical summary that highlighted each week s total automobile related accidents and deaths. It was designed and constructed in an abstract three dimensional designs influenced by Russian Constructivistics in the 1920s. (Eskilson S. J. , 2007 : 303) M ller Brockmann made also an excelent use of Akzidenz Grotesk. This typeface is actually appropriate for this kind of advertisement the numerical statistics without emotions. Josef M ller Brockmann also collaborated with Automobile club of Switzerland for a poster design that would refer to padestrians, cyclists and drivers in one traffic (fig. 18, 21). These posters have wonderful use of perspective, the yellow road urge the situation figured at the poster it made it effective. Brockmann worked with E. A. Heiniger on most of the Automob ile Club of Switzerland posters. M ller Brockmann continued to create unconventional designs for them for several years. M ller Brockmann s geniuses grew in and through the years he became a modernist. For the Zurich Concert Hall posters he used all lowercase for the text and geometric abstract forms instead of the illustrations. Beethoven poster (fig.26) for the Zurich Tonhalle represents the epitome of the Swiss style: curves and asymmetry. By the 1950s, he was established as the leading practitioner and theorist of the Swiss Style, which sought a universal graphic expression through a grid-based design purged of extraneous illustration and subjective feeling. His Musica viva (fig. 20, 27) poster series for the Zurich Tonhalle drew on the language of Constructivism to create a visual correlative to the structural harmonies of the music. In 1960 M ller Brockmann designed a typographic poster for exhibition at the Zurich Kunstgewerbemuseum, der Film (fig. 28). It is perharps one of his most celebrated designs. The poster type and space communicate in an inventive and original manner. The grid system is used by typographer, graphic designer, photographer and exhibition designer for solving visual problems in two and three dimensions. (Brockmann, 2001 : 13)34 swiss style One important part of the Swiss Style is its remarkable use of photography. Following the modernist ideas in which photography was a much better tool to portray reality than drawings and illustrations, the Neue grafik magazine, a very important Swiss graphic design publication at the time, dedicated a big part of its content to photography and its application in design. tem. The grid system allowed him to organize his subject matter to create more effective design, not to be overwhelmed by the seeming chaos and complexity of design decisions. The predecessor of this system was Piet Mondrian, the grid is often recognized in his paintings. His compositions are composed of horizontal and vertical lines and rectangular planes. According to M ller Brockmann the grid system is about structure and mathematical thinking. This is the expression of a professional ethos: the designer s work should have the clearly intelligible, objective, functional and aesthetics quality of mathematical thinking. (Brockmann, 2001 : 10) M ller Brockmann was a professor of graphic design at the Kunstgewerbeschule, Zurich from 1957 to 1960. Later he was a design consultant to IBM Europe from 1967 1988. He published various books about his work and won a lot of awards. He is the author of The Graphic Artist and his Design Problems (1961), History of Visual Communication (1981) or A History of the Poster. He also founded the Muller-Brockmann Co advertising agency in 1967, lasting until 1984. The new typography The New Typography came about as a reaction to the communication credos of Modernism which called for designs to be timeless minimal and geometric. The first principles of the New Typography appeared in Merz magazine in 1923. El Lissitzky promoted there more dynamic typography. In his work El Lissitzky pioneered a new approach to typographic art which had a huge impact upon graphic design. Lasl Moholo Nagy supported in addition typophoto, phototext too. At the same time as typophoto, Moholo Nagy introduced the idea of the photograph not only as illustration but, alternatively, as phototext , replacing words, as an unambiguous form of representation, which in its objectivity (Sachlichkeit) leaves no room for personal accidental interpretation. (Hollis, 2006 : 40) In both Lissitzky and Laszlo Moholy-Nagy we see emphasis placed upon the element of expression the expression of content through form. In contrast, Jan Tschichold was more concerned with order and organization. He used sans serif type, asymmetric compositions, the benefits of white space and the limiting of typefaces. Tschichold in his book, earlier mentioned, Die neue Typographie (The New Typography) formulated the basics of these rules and modern visual communication, influenced by functional trend of Bauhaus. Many of these principles of the New Typography are explained in this book. He introduced a theoretical look at typography devoid of concerns for printing practicality. These principles were also presented at the exhibitions in Switzerland, where it came to subconsciousness of audience. It was Tschichold who acted as a guide to a typographic practise which followed the demand for a new unity of art and technology. (Hollis, 2006 : 38) Tschichold advertised in his book a new sans-serif typeface as Akzidenz Grotesk (now known as Helvetica). Tschichold reiterates that clarity is the highest goal and Akzidenz Grot esk has this clarity. This typeface became the 39 swiss style most common for the New Typography and later for Swiss graphic design and the International Style. In fact, when Jan Tschichold wrote Die neue Typographie, he ignored any use of non sans-serif typefaces. With this philosophy, graphic designers were aiming the clarity, simplicity and universality. The Swiss Style advocates that the typeface does not have to be expressive in itself, it must be an unobtrusive instrument of expression. Helvetica was created in 1953 by Miedinger with Eduard Hoffmann at the Haas sche Schriftgiesserei (Haas type foundry) of M nchenstein, Switzerland. Haas designed a new sans-serif typeface that could compete with Akzidenz Grotesk in the Swiss market. Originally called Neue Haas Grotesk, the typefaces name was changed by Haas German parent company Stempel in 1960 to Helvetica derived from Confederatio Helvetica, the Latin name for Switzerland in order to make it more marketable internationally. Helvetica became the most widely used sans-serif typefaces ever. Akzidenz Grotesk was performed by Max Bill and Josef M ller Brockmann throughout their careers. Designer Paul Renner, while designing his typeface Futura, relied heavily on precise drafting tools such as the compass, T-square and the triangle. This allowed Renner to escape the traditional methods of type design in favor of the rigidity of mechanical constructions. Geometrical Futura was the next popular choice for graphic designers. The Swiss typographer Adrian Frutiger was one of the most prominent typeface designers ever mainly because of his famous typeface Univers. He studied calligraphy at the Z rich Kunstgewerbeschule. His interest in sculpture helped construct his style as

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The Afterlife   Ã‚  Ã‚  Ã‚  Ã‚  Considering my thoughts on the afterlife is something I have done several times in my life. My views and beliefs have changed over the years regarding this subject. My Catholic upbringing was probably where my first views came from. They were the traditional heaven and hell beliefs and also of purgatory. Today my thoughts are not so black and white.   Ã‚  Ã‚  Ã‚  Ã‚  I am not sure what lies beyond this life. I do believe that we just don’t disappear but that we change forms. I personally struggled with this subject because I have researched several different religions. I saw each had unique beliefs about the afterlife but all believed in one. For me I believe that we are reunited completely with our Creator. As a result all our fea...

Principles of Disease and Epidemiology

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Microbial antagonism – aka competitive exclusion – normal microbiota ability to protect the host from overgrowth of harmful microorganisms 2. Normal microbiota and host live in symbiosis – one is dependent on the other 3. The three types of symbiosis – commensalism (one organism benefits, other unaffected), mutualism (both benefit) and parasitism (one harmed and one benefits) 4. Probiotics – live microbial cultures applied to or ingested that are intended to exert a beneficial effect Opportunistic Microorganisms 1. E. coli – normally harmless but in other parts of the body – cause UTI, pulmonary infections, meningitis or abscesses. 2. AIDS – compromises immune system – increases susceptibility to opportunistic infection e. g. Pneumocystis pneumonia The Etiology of Infectious Disease – Koch’s Postulates – 1. Koch established that microorganisms cause specific disease 2. Isolated microorganisms from diseased animal, grew in pure culture and identified, injected healthy animal, disease reproduced and identical 3. Experimental requirements – same pathogen must be present in every case of disease, pathogen must be isolated from diseased host and grown in pure culture, pathogen must cause disease when inoculated into healthy animal, pathogen must be isolated from inoculated animal and shown to be original organism Exceptions to Koch’s postulates – 1. Unique culture environments – modified to establish etiologies of those that cannot be grown on artificial media e. g. viruses, syphilis, leprosy 2. Some disease such as tetanus have unequivocal signs and symptoms 3. Some disease may be caused by a number of microbes e. g. pneumonia and nephritis 4. Some pathogens cause several diseases e. g. S. pyogenes 5. Certain pathogens only cause disease in humans e. g. HIV Classifying Infectious diseases – 1. Every disease alters body structures and functions in particular ways ad are indicated by several kinds of evidences 2. Symptoms – changes in body functions 3. Signs – objective changes the physician can observe or measure e. g. lesions, swelling, fever and paralysis 4. Syndrome – a specific group of signs or symptoms that accompany a disease 5. Communicable disease – any disease that spreads from one host to another e. g. herpes, chickenpox, measles, typhoid fever and TB 6. Contagious diseases – Spread easily from host to host e. g. chickenpox 7. Noncommunicable Disease – caused by microorganisms that inhibit body and only occasionally produce disease or live outside the body and produce disease when introduced e. . tetanus Occurrence of Disease – 1. Incidence – the number of people in a population who develop a disease during a particular period of time 2. Prevalence – number of people in a population who develop a disease at a specific time, regardless of when it first appeared – old and new 3. Sporadic disease – occurs on ly occasionally e. g. typhoid fever 4. Endemic disease – constantly present in a population – e. g. common cold 5. Epidemic disease – Many people in a given area develop disease n short time e. g. AIDS, STD’s 6. Pandemic – Epidemic disease that occurs worldwide e. g. avian flu Severity or Duration of Disease – 1. Acute disease – develops rapidly but only lasts a short time e. g. influenza 2. Chronic Disease – develops more slowly and body’s reactions may be less severe but continues or recurs for long periods of time e. g. Mono, TB & HepB 3. Subacute – Intermediate between Acute and Chronic e. g. Sclerosing panencephalitis 4. Latent Disease – causative agent remains inactive for some time but than becomes active to produce symptoms e. . shingles 5. Herd Immunity – Immunity to disease in most of population Extent of Host Involvement – 1. Local infection – microorganisms limited to relatively small area e. g. boils 2. Systemic infection – Spread throughout the body by blood or lymph e. g. measles 3. Focal infection – local infection enters blood or lymph and spread to other specific body parts where they are co nfined – arise f/ teeth, tonsils, sinus 4. Sepsis – toxic inflammatory condition arising from spread of microbes from a focus of infection 5. Septicemia – blood poisoning systemic infection arising from multiplication of pathogens in blood 6. Bacteremia – presence of bacteria in blood, Toxemia – presence of toxins in blood and viremia – presence of virus in blood 7. Primary infection – acute infection that causes initial illness 8. Secondary infection – caused by an opportunistic pathogen after primary weakens defenses 9. Subclinical (inapparent) infection is one that does not cause any noticeable illness e. g. Polio & HepA can be carried but never developed Patterns of Disease . Sequence – must be reservoir of infection as a source pathogen transmitted to susceptible host by contact or vectors transmission followed by invasion (enters host, multiplies) injures host through pathogenesis 2. Despite these effects, occurance of disease generally depends on resistance Predisposing factors – makes body more susceptible and may alter course of disease 1. Gender – Fem ales more UTI, Men more meningitis 2. Genetic background – sickle cell against malaria 3. Climate and weather – respiratory disease increase in winter 4. Others – nutrition, age environment, lifestyle, habitat, illness, chemo, emotions. Development of Disease – 1. Incubation Period – interval between initial infection and first mild signs and symptoms, time depends on virulence, number of microorganisms, and resistance 2. Prodromal period – characterized by appearance of the first mild signs and symptoms 3. Period of illness – disease at its height and all signs and symptoms apparent, PT dies during this period if not overcome 4. Period of Decline – signs and symptoms subside- vulnerable to secondary infection 5. Period of convalescence – body returns to its pre-diseased state and health is restored The Spread of Infection Reservoirs of Infection – 1. Reservoir of Infection – A continual source of infection- may be human animal or nonliving 2. Human reservoirs – Many people harbor pathogens and transmit them – Carriers are living reservoirs and harbor the disease with or without signs or symptoms – Can carry disease during latent phases such as incubation or convalescent – play important role in spread of AIDS, typhoid fever, diphtheria, hep, gonorrhea, and streptococcal infections 3. Animal Reservoirs – Wild or domestic – Zoonosis are diseases that occur in wild but can be transmitted to humans e. g. Rabies, Lyme disease – Can occur through contact of animal, its waste, consumption or contamination. 4. Nonliving Reservoirs – Soil and Water – Soil e. g. Ringworm, Botulism and Tetanus, Water e. g. – usually contamination related, cholera , typhoid fever Transmission of Disease 1. Contact – spread od an agent of disease by direct contact, indirect contact or droplet transmission a. Direct Contact – touching kissing, intercourse, – Any close physical contact e. . STDs, AIDS, cold, influenza, staph, Hep A, measles etc. b. Indirect Contact – occurs when agent of disease is transmitted from reservoir to host by means of nonliving object – Fomite is a object involved in spread of infection e. g. tissues, bedding, syringes etc. c. Droplet Transmission – microbes are spread in droplet nucle i that travel short distance – Sneezing, coughing, talking – not considered airborne e. g. flu, pneumonia and pertussis 2. Vehicle Transmission – transmission of disease by a medium, such as water food or air and drugs blood IV and body fluids d. Waterborne – contaminated water, cholera leptospirosis e. Foodborne – transported through undercooked, poorly kept or unsanitary food such as tapeworm f. Airborne – droplet nuclei in dust that travels more than 1 meter – measles virus and TB bacteria as well as some spores can be carried in dust and cause disease coccidiodomyosis 3. Vectors – animals that carry disease from one host to another – g. Mechanical Transmission – passive transport on insects feet or body part – houseflies transfer from feces to food h. Biological transmission – active process and more complex – arthropod bites infected person pathogens reproduce in vector increase causes more possibility of transmit. If arthropod vomits or defecates while biting host, can transfer from gut. Often parasites, also includes – Lyme disease, plague, Malaria etc. Nosocomial (Hospital Acquired) Infections 1. A nosocomial infection is any infection that is acquired during the course of stay in a hospital, nursing home or other healthcare facility 2. About 5 – 15% of all hospitalized patients will acquire this 3. Result from combination of weakened host, chain of transmission in hospital and availability of microorganisms in hospital. Microorganisms in the Hospital 1. Often normal flora are a problem when introduced to body in catheters and surgical procedures 2. Major problems include coagulase negative staph, S. aureus, E. coli, Enterococcus, P. aeruginosa, Enterobacter, K. pnuemoniae, Candida albicans 3. Most frequent are opportunistic gram negative, drug resistant Compromised Host 1. Resistance impaired by disease, therapy and burns. 2. Two principals – Broken skin/Mucous membranes and suppressed immunity . Broken skin and mucous membranes – disable first line of defense 4. Invasive devices also cause problems 5. Adverse effects to B and T Cells compromise host Chain of Transmission – 1. Direct transmission from staff member to patient and among patients 2. Fomites such as catheters, syringes and respiratory devices Control of Nosocomial Infections – 1. Aseptic techniques can prevent – Hand washing most important 2. Hospital infection control staff members are responsible for overseeing proper cleaning, storage and handling of equipment and supplies Emerging Infectious Diseases . EID’s are new or changing, increasing recently and showing future increase. 2. Number of factors contribute to emergence including new strains which may result from genetic recombination (E. coli), a new serovar resulting from changes or evolution (Vibrio cholerea) , use of antibiotics and pesticide to cause resistance, changes in weather patterns (Hantavirus), modern transportation (West Nile), Ecological changes from natural disasters construction or wars, animal control measures (kill deer predators, more deer, more Lyme disease and failures in public health measures. . CDC priorities (1) Detect investigate and monitor pathogens and disease (2) Expand basic and applied research on ecological and environmental factors microbial changes and host in teraction (3) Enhance public information (4) Establish plans to monitor and control worldwide Epidemiology 1. The science of epidemiology is the study of transmission incidence and frequency of disease 2. Modern epidemiology began in mid-1800s with the works of Snow, Semmelweis and Nightingale 3. Descriptive Epidemiology – data about infected people is collected and analyzed – includes info about person place and period 4. Analytical epidemiology – analyzes disease to determine probable cause – (case control method) a group of infected people is compared with an uninfected group or (Cohort Method) people in contact with an agent vs. hose not in contact with the same agent 5. Experimental Epidemiology – controlled experiments designed to test hypothesis are performed e. g. placebo studying 6. Case reporting provides data on incidence and prevalence to local, state and national health officials 7. The CDC is the main source of epidemiologic information in the US 8. The CDC publishes the Morbidity and Mortality weekly report to provide info on incidence and deaths.